GROWTH.
Digital Marketing Portfolio
Available for New Projects
Digital Marketing & Growth Strategy

Helping Businesses Turn Clicks Into Customers Through Strategic Digital Marketing.

I help brands increase revenue, generate qualified leads, build authority, and create scalable marketing systems through data-driven strategy, paid advertising, content marketing, email automation, and conversion optimization.

Strategy-first approach
Meta & email execution
Transparent reporting
Direct communication

"I build marketing systems that turn strangers into customers — not just campaigns that spend budget."

Kenny Jacobs
Kenny Jacobs
$1M+
Revenue Generated
20+
Client Projects
$1M+
Revenue Generated
20+
Client Projects
7
Meta Ad Accounts Managed
4+
Years Experience
$9K+
Freelance Earnings
E-CommerceShopify BrandsPersonal BrandsCoaches & ConsultantsService BusinessesDigital ProductsStartups E-CommerceShopify BrandsPersonal BrandsCoaches & ConsultantsService BusinessesDigital ProductsStartups

What I Do

Three pillars, working as one system toward revenue.

01 / STRATEGIZE

We Plan

Every engagement starts with the business, not the channel — mapping the funnel, the audience, and where budget actually deserves to go.

  • Growth & channel strategy
  • Audience & offer positioning
  • KPI & budget mapping
02 / ADVERTISE

We Execute

Paid media, email, and content built and run with a bias toward measurable return, not just activity.

  • Meta advertising & retargeting
  • Email automation & flows
  • Content & funnel copy
03 / AUTOMATE

We Systemize

Turning one-off wins into repeatable systems — so growth compounds instead of resetting every campaign.

  • Marketing automation setup
  • Reporting & dashboards
  • Ongoing optimization

Why Work With Me

A strategic partner, not just an executor — focused on decisions that move revenue.

Growth-Focused Strategy

Every campaign is built around a clear growth target, not vanity metrics.

Performance Marketing

Paid media managed with a bias toward ROAS, not just reach.

Sales Funnel Optimization

Funnels audited and rebuilt around where prospects actually drop off.

Brand Positioning

Clear, consistent positioning that makes the offer easy to say yes to.

Data-Driven Decisions

Analytics inform every optimization — instinct plays a supporting role, not the lead.

Long-Term Business Growth

Systems built to compound — not one-off wins that fade after the campaign ends.

Work in Action

A look at the dashboards, campaigns, and pages behind the results.

Shopify sales analytics dashboard
Email campaign analytics
Social media campaign creatives
Landing page design
Before and after SEO analytics
Meta Ads campaign dashboard
Shopify Sales Analytics
1 / 6
Shopify Sales Analytics
Growth / Attribution

Verified Track Record

Up
$9K+
Total Earnings
40
Jobs Completed
100%
Job Success
View Upwork Profile →
★★★★★ "Great person to work with. I totally recommend working with. Efficient, good communication and always delivers before agreed discussion date." — Aburieki L., Upwork Client

How It Works

From first call to ongoing growth, in four steps.

01

Discovery Call

We discuss your goals, budget, and timeline so I understand exactly what success looks like for you.

02

Strategy & Plan

I map the channel mix, budget allocation, and KPIs aligned to your business model — before any spend goes out.

03

Build & Launch

Campaigns, funnels, and automations get built, reviewed, and launched on your timeline.

04

Optimize & Report

Ongoing testing and clear reporting tied to the goals we set — no vanity metrics.

Ready to Turn Strategy Into Revenue?

Book a free 20-minute discovery call to talk through your growth goals.

About Me

Digital Marketing Strategist Focused on Growth, Results and Long-Term Success.

Kenny Jacobs portrait

I'm Kenny Jacobs, a digital marketing strategist who believes growth should be engineered, not left to chance. Rather than chasing every new tactic, I focus on building marketing systems — paid acquisition, content, email, and conversion optimization working together toward one clear number: revenue.

My approach centers on understanding the business first: who the customer is, where they drop off, and which channel actually deserves the budget. From there, I build, test, and refine — treating every campaign as a hypothesis to be measured, not a guess to be hoped for.

I've worked across Meta advertising, email marketing, Shopify and WordPress ecosystems, SEO, content marketing, and marketing automation — always with an eye on the outcome a business actually needs, not just the deliverable on paper.

Meta Advertising Email Marketing Shopify WordPress SEO Content Marketing Growth Strategy Conversion Rate Optimization Marketing Automation Brand Strategy

Career Journey

CURRENT
Freelance Digital Marketing Specialist
Running paid media, funnel, and email strategy for clients across e-commerce and service businesses.
PREVIOUS
Growth Marketing Consultant
Advised on acquisition strategy and campaign structure for growing brands.
PREVIOUS
Brand Strategist
Shaped positioning and messaging strategy across digital touchpoints.
PREVIOUS
Social Media Marketing Manager
Managed content calendars, paid social, and community growth.
EARLIER
Customer Experience Associate
Built a foundation in customer behavior that now informs every funnel I design.
01

Transparency

02

Creativity

03

Data

04

Innovation

05

Consistency

06

Results

Services

What I Can Do For Your Business

Every engagement starts with strategy — the deliverables follow from what the business actually needs.

Portfolio & Case Studies

Real Results That Drive Business Growth

LiveByTrade

Meta advertising & funnel strategy
$1M+ Revenue Generated

Generated over $1M in revenue through strategic Meta advertising — combining audience targeting, retargeting campaigns, creative testing, and funnel optimization.

↑
Revenue Growth
↑
CTR Improvement
↓
Lower CPC
↑
Higher ROAS

Freelance Digital Marketing Projects

E-commerce, personal branding & service businesses
20+ Projects Completed
Problem

Clients came in with inconsistent traffic, low conversion, or campaigns that spent budget without a clear system behind them.

Solution

Rebuilt funnels and ad structures around a single measurable goal, then layered in retargeting and email to recover drop-off.

Execution

Ran Meta ad campaigns, built email automation sequences, and optimized landing pages for conversion across each account.

Lessons Learned

The biggest wins consistently came from tightening the offer and audience — not from increasing ad spend.

Shopify sales analytics dashboard
Shopify Sales Analytics
Email campaign analytics
Email Campaign Analytics
Social media campaign creatives
Social Media Campaign
Landing page design
Landing Page
Before and after SEO analytics
Before / After Analytics
Meta Ads campaign dashboard
Meta Ads Campaign Dashboard

Shopify Store Builds

Store design, setup & launch
Fashion & Activewear Brands

Designed and built Shopify storefronts end-to-end — layout, product pages, promotions, and launch-ready checkout flow.

Maya Olson Shopify store
Maya Olson — Fashion Store
MiraCloset Shopify store
MiraCloset — Activewear Store
Insights

Free Marketing Guides

Straight-talking notes from campaigns I've actually run.

Conversion

5 Signs Your Store Has a Conversion Leak

Traffic isn't the problem for most stores — the drop-off usually happens in one of five predictable places. Here's what to check first.

6 min readRead more →
1. Slow load time on mobile
Every extra second of load time pushes visitors toward the back button before they even see your offer. Test your store on a mid-range phone, not just your laptop.
2. Unclear value proposition above the fold
If a visitor can't tell what you sell and why it matters within 5 seconds, they leave. The headline and hero image need to do that work immediately.
3. Too much friction at checkout
Every extra form field or forced account creation costs you orders. Strip checkout down to what's essential.
4. No urgency or social proof near the buy button
Reviews, stock counters, or simple trust badges placed right where the decision happens can lift conversion without touching traffic at all.
5. Retargeting isn't set up
Most visitors don't buy on the first visit. Without a retargeting pixel and sequence, that traffic is gone for good.
Paid Ads

How to Structure a Meta Ads Account for Testing

Most wasted ad spend comes from testing everything at once. Here's a simpler structure that isolates what's actually working.

5 min readRead more →
Separate campaigns by objective, not audience
Keep prospecting, retargeting, and lookalike campaigns in separate campaigns so budget doesn't get pulled unevenly between them by the algorithm.
Test one variable per ad set
Change only the creative, or only the audience, or only the copy — never all three at once. Otherwise you won't know what actually moved the result.
Give each test enough budget to exit the learning phase
Under-funded tests produce noisy, unreliable data. It's better to test fewer things properly than many things poorly.
Review at the ad set level weekly, not daily
Meta's algorithm needs time to optimize. Reacting to daily fluctuations usually does more harm than good.
Email Marketing

3 Email Flows Every New Store Should Set Up First

Before running paid traffic, these three automated flows should already be live — they're the highest-leverage emails you'll ever send.

4 min readRead more →
1. Welcome flow
Triggered the moment someone joins your list. Introduce the brand, set expectations, and offer a clear first step — often a discount or best-seller.
2. Abandoned cart flow
Sent when someone adds to cart but doesn't check out. Two to three emails, spaced a few hours apart, recover a meaningful share of "lost" revenue.
3. Post-purchase flow
Sent after an order. Confirms the purchase, sets delivery expectations, and plants the seed for a second order or review request. These three flows alone typically account for a large share of total email revenue for a new store — before a single broadcast campaign is sent.
Skills & Tools

The Technology Behind My Marketing Strategy

In Progress

Meta Blueprint Certification

In Progress

Google Ads Certification

In Progress

Klaviyo Email Certification

Contact

Let's Build Something Extraordinary

Have a project in mind, or just want to talk through your growth goals? Send a message and I'll get back to you within 24 hours.

Phone
+234 816 907 6920
Instagram
@khenny_jacobs
LinkedIn
jacobs-kenny
FAQ